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Artificial intelligence (AI) has been around for some time now. What was once an elusive technology only accessible to those with vast resources and budget is now being democratized and attainable for every organization. With prebuilt AI capabilities embedded in enterprise solutions, organizations can now benefit from AI. Organizations can process and interpret enormous volumes of data at scale in order to derive insights that power more informed business decisions and better customer experiences, all with less time, effort, and cost.
Customer experiences help organizations stand out from the competition, but it’s impossible to deliver great experiences without the right expertise and technology. Microsoft’s customer data platform (CDP) solution Dynamics 365 Customer Insights makes AI practical with built-in intelligence to unify customer data from all sources, proactively recommend segments, and generate predictive insights that drive optimized customer experiences and processes.
With deep expertise and research in AI, Microsoft is able to deliver a self-service CDP solution with built-in intelligence that reduces the time and manual effort required by business analysts to create unified customer profiles.
Customer Insights goes beyond surfacing insights, helping organizations seamlessly activate and surface those insights directly within the business applications and systems of engagement they use every day. Employees across all lines of business, from marketing to sales to service, are empowered to take immediate action and deliver intelligent, proactive engagement at every touchpoint. Out-of-the-box integration to Microsoft Power Platform, including Power BI and Power Apps, makes it easy to distribute insights to front line employees through customizable dashboards or custom applications to fit unique business or industry needs.